KidCare

End-to-End Application
KidCare 3 mobile mock ups

Project Overview

KidCare is designed to be a comprehensive resource to help parents manage their children’s health featuring symptom tracking, medication management, reliable health information, and easy access to emergency contacts, with the goal of empowering parents to make informed decisions about their children’s health.
Date
03/2024 - 04/2024
Role
UX/UI Designer
Tools
Figma, FigJam, Miro, Optimal Workshop

The Problem

Parents struggle to find reliable and trustworthy information on safe and effective over-the-counter medicine, as well as home remedies, for treating their children’s health. They are often unsure about when or if they should call their doctor, visit an urgent care center, or go to an emergency room based on their children’s symptoms and/or the duration of illness, leading to potential delays in seeking medical care.

The Opportunity

How might we provide parents with specific, child-tailored health information that includes actionable options for medicine and home remedies, as well as reliable insights based on inputted data? This would ensure they can confidently and effectively manage their children’s health at home.

Design Process

01

Empathize

02

Define

03

Ideate

04

Prototype

05

Test
01.
Empathize

Research

I wanted to understand the needs, thoughts, emotions, and experiences of other parents regarding managing and taking care of their children’s health. I aimed to gain insight into their daily routines, challenges, and pain points during times when their children are feeling ill or have other health-related issues. By empathizing with parents, I was able to uncover valuable insights that helped create a more effective and user-centered health management application.

Research Goals

  • Identify the common health concerns and challenges parents face in managing their children’s health.
  • Determine the essential features and functionalities parents would expect from a health management app for their children.
  • Identify any gaps or unmet needs in existing tools for parents.

Research Methodologies

  • Competitive Analysis
  • User Interviews
  • User Surveys

Competitive Analysis

To understand how competitors help parents manage their children’s health and inform them about health-related information, I researched three different competitors in the marketplace offering similar services. I focused on their available features, successes, shortcomings, and identified opportunities for innovation.
Competitor logoCompetitor logoCompetitor logo

User Interviews

I conducted interviews with individuals to discover common patterns, understand user problems, and compile statistics regarding their behaviors related to their children's health. This allowed me to empathize with their needs, complications, and expectations.
KidCare User Interview Graph
KidCare User Interview Graph
KidCare User Interview Graph
KidCare User Interview Graph
01

Main User Goals

Informative

Parents want and need to be able to make informed decisions

Reliable

Information must be from a reliable and credited source to be trusted

Trackable

Parents would like a tool to keep track of child’s symptoms & treatments

Multifacet

Access to a supportive community with like-minded individuals
02

User Pain Points

Uncertainty

Parents commonly feel uncertain about when to seek further care

Overwhelm

Can be stressful and challenging to choose the best course of action

Time

Parents are busy and can be challenging to keep track of everything

Access

Struggle to differentiate between reliable resources & misinformation
02.
Define
I synthesized interview information into an affinity map. Then, I created user personas to guide the rest of my design processes, focusing on the target users.

Affinity Mapping

Using Miro, I recorded all the information gathered in the interviews and surveys on digital sticky notes, grouping similar opinions, thoughts, and statements.
03.
Ideate
I started crafting innovative solutions and creative concepts for the health management and information app. I mapped out the user experience and envisioned distinct features that would differentiate this app and offer significant value to parents.

Site Map

The site map I created visually organized the app's structure, aiding in clear navigation and content organization. It served as a blueprint guiding the implementation of the app's functionality and features, ultimately allowing it to be more user-friendly and effective.
KidCare Site Map

User Flows

User flows were crucial in visualizing the user's journey through the app, ensuring a seamless experience. I prioritized three key tasks and created user flows that outlined the necessary steps to complete the actions.
KidCare User Flows
04.
Prototype

Low-Fidelity Wireframes

I started sketching out frames to visualize the app’s layout and functionality. The sketches allowed me to quickly iterate on design ideas and focus on the overall user experience.
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare
Lo-Fi wireframe for KidCare

Style Guide

After finalizing the layout, I created a style guide to ensure consistency in the app's visual design. Since the app is designed for parents and their children, I aimed for a playful yet professional look and feel.
KidCare Style Guide

High Fidelity Wireframes

Once the style was established, I designed the high-fidelity wireframes outlining how users will navigate the features and content, capturing the intricate details and visual aesthetics of the final product.
Hi-Fi wireframe for KidCare
Hi-Fi wireframe for KidCare
Hi-Fi wireframe for KidCare Search
Hi-Fi wireframe for KidCare
Hi-Fi wireframe for KidCare
Hi-Fi wireframe for KidCare
Hi-Fi wireframe for KidCare
Hi-Fi wireframe for KidCare
04.
Test
For the final phase of the design process, I conducted usability tests with 10 participants. They were asked to complete three key tasks:
01 - Find information about the common cold
02 - Tracking a child’s fever
03 - Locating contact information for their primary care doctor
Observing their interactions and listening to the participants provided valuable insights and feedback.

Priority Revisions

Before

After

Hi-Fi wireframe for KidCare Revisions Dashboard

01 - Create visual separation

Creating more visual separation in the design improved clarity by allowing users to quickly identify and distinguish the different elements on the page, as well as creating a more organized and structured layout.

02 - Change navigation bar

I decided to use three navigation items instead of four to make the interface simpler and less overwhelming for users. I also changed the icon for contacts to improve clarity and meaning.
Hi-Fi wireframe for KidCare Revisions Enter Symptoms

03 - Rearrange layout

I moved the input field to the top of the screen, as it was a common feature used by the users, and made it more visible.

04 - Make rotation feature more apparent

To reduce confusion regarding the figure's ability to be rotated, I redesigned the interface by adding arrows on both sides of the image, making the rotation feature more apparent.
Hi-Fi wireframe for KidCare Revisions Track Symptoms

05 - Take away top illustration

By eliminating the illustration, the interface becomes less visually distracting, allowing users to focus more easily on tracking symptoms.

06 - Change button for “Add Symptom”

Changing the design of the "Add Symptom" button avoids confusion, as it closely resembled the button to “Add Kid”. This change was made to improve the clarity and usability of the app, ensuring that users can interact with it more intuitively.
Hi-Fi wireframe for KidCare Revisions Child Profile

07 - Add additional information visible

To give users a better understanding of the information within each card, I added small text at the bottom to decrease confusion and help users quickly identify important information.

Explore the prototype here:

View on Figma

Next Steps

After making the priority revisions to the prototype based on the initial feedback from users, the next step would be to test the prototype again to validate the updates with the users and ensure it meets their needs and expectations for a platform aimed at informing and helping parents manage their children’s health. Once this process is complete and all the screens are designed for the platform, I would hand it off to developers to start building the product, and I would assist with any follow-up questions.

Final Thoughts

Designing KidCare has reinforced the importance of user-centered design and the impact it can have on the overall success of a project. By prioritizing user needs and feedback, I was able to create a more intuitive and user-friendly app. This experience has only strengthened the value of conducting thorough research, testing prototypes with real users, and iterating based on feedback.

Thanks for reading!

Questions? Comments? Ideas?
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